Business Communications Executive Summary

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  • Select a substantial news analysis or feature article in a reputable business publication, i.e., The Wall Street Journal, The Economist, Bloomberg Business week, Money, Forbes, The Financial Times, or the business sections of big U.S. dailies (e.g., The New York Times, The Washing-ton Post, or U.S. News & World Report).
  • Choose an article of length and substance, at least 2,000 words long. Tip: If you access the article in a research database, a word count will be provided for you.
  • Write an executive summary, retaining the basic structure of the original, choosing precise, specific words for conciseness, while omitting details and examples that only serve as supporting evidence or explanation. Do not distort the meaning or inject your own opinion. Your summary can be up to 200 words long, i.e., two short paragraphs.
  • Provide the source and other citation information for your assignment.

Writing Volume (at least 200 words)

Structure your memo based on the 4 content elements (Opening, Identification of data sources, Summary, Recommendation).

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Let’s break this assignment into steps:

  1. Article Selection: First, select a substantial business-related news analysis or feature article from a reputable publication. Make sure it is at least 2,000 words long, focusing on substantial content that provides rich data for analysis.
  2. Read and Understand the Article: Read the article thoroughly to understand its structure, main arguments, data sources, and conclusion. This will enable you to retain the basic structure of the original in your summary.
  3. Writing an Executive Summary: Start writing the executive summary. Here’s a suggested structure:
    • Opening: Begin with a brief introduction, outlining what the article is about and its main focus. Ensure this is concise and straight to the point.
    • Identification of Data Sources: Mention the key sources of data or information used in the article. This provides credibility to the summary and allows readers to understand the basis of the article’s conclusions.
    • Summary: Summarize the main points, arguments, and findings of the article. Be precise and specific with your words, and avoid adding unnecessary details or examples. It’s crucial to maintain the original meaning of the article without injecting your own opinion.
    • Recommendation: Conclude the summary with the main recommendation or conclusion of the article.
  4. Citation: Provide the source of the original article and any other citation information in the required format. This could be at the end of the summary.
  5. Editing and Proofreading: After writing, review your work to ensure it flows well, is grammatically correct, and stays true to the original article’s meaning and structure.
  6. Check Word Count: Your summary should be up to 200 words long, which equates to around two short paragraphs. Make sure you stay within this limit.

Remember, the goal of an executive summary is to provide a brief but comprehensive overview of the original article, focusing on the key points and findings without diluting or misrepresenting the original content. Good luck!

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