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Blue Ocean Shift – Vending Machine

The business of focus for this assignment will be the innovative, unique and wide variety of vending machines in Japan. These vending machines in Japan will be the blue ocean shift to the basic vending machines in America. Please ensure to include articles within 5 years (2018 – 2023)

(1) Provide a history of the vending machine.

(2) Identifying the three tiers of noncustomers in the industry.

(3) Extracting the key insights from the six paths to develop the “To-Be” strategy canvas and Blue Ocean alternatives.

(4) Applying the Six Paths Framework to reconstruct market boundaries.

(5) Developing the Four Actions Framework and the Eliminate-Reduce-Raise-Create (ERRC) Grid.

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