Marketing Plan: Marketing Situation & Company Analysis
Develop draft content for the Situation and Company Analysis section of your plan. In this section of your marketing plan, you will describe the market, the completion, and the company. The section should also include a SWOT analysis identifying the organization’s strengths and weaknesses, as well as the external threats and opportunities.
Follow these standard formatting guidelines for your Marketing Plan deliverables: 12 point, Times New Roman font, Double-spaced, Title Page, Reference List.
Your marketing plan should include external research with appropriate citations and references written in APA format.
Need help with your answer?
Get a professionally written paper with a 15% first-time customer discount.
Order nowHere’s Step by Step Guide How To Do This Assignment:
Step 1: Understand the Mission
First things first, you’ve got to understand what’s expected of you. This part of your marketing plan is your chance to showcase your understanding of the market dynamics, customer behaviors, your competitors’ strategies, and your company’s operations.
Step 2: Describe the Market
Let’s start with painting a picture of the market. What’s trending? What’s driving your customers? Any significant shifts that might influence your company?
Step 3: Check out the Competition
Next up, get to know your competitors. What are their winning strategies? Where are they slipping up? Knowing your competition will help you carve out your unique space.
Step 4: Showcase Your Company
Time to shift the focus to your company. What’s your USP? What’s your mission? This is your chance to give an insider’s view of what makes your company tick.
Step 5: Get Down with SWOT
Moving on to your SWOT analysis. Analyze your company’s internal strengths and weaknesses, as well as external opportunities and threats.
Step 6: Cite Your Research
Now, remember, if you’re borrowing data or quotes from other sources, you need to credit them. Use APA style to cite these references.
Step 7: Review Your Work
Once you’ve penned down your analysis, give it a thorough read to check for clarity, accuracy, and any sneaky grammar or spelling errors.
Step 8: Format and Finalize
Finally, let’s get it ready for submission. Make sure it’s double-spaced, typed in a 12-point Times New Roman font, and includes a title page.
There you go! Just keep your writing engaging and varied, stay on the ball, and don’t forget your grammar and punctuation. You’re ready to rock this assignment. Good luck!
