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September 6, 2017

Great Marketing Essay

In a marketing essay, students will have to interpret the research data, find the statistical data for analysis, check the target markets, etc. Learners will have to identify real-life situations and apply all their theoretical knowledge gained in the subject. As you can see, writing in marketing can be very challenging, especially if you do not have enough knowledge and your writing abilities are not developed to prove that you are a competent writer. Professors assign different marketing papers, where students have to define target markets and focus on the sales marketing strategies. Moreover, learners majoring in marketing are constantly asked to create versatile advertisements and develop handbooks for specific products or services.

Since marketing relies on the customer satisfaction rate, be it marketing essays or ad brochures, writers should pay attention to the future audience peculiarities and choose appropriate language to make the reader interested in buying products. Therefore, the standard way of thinking is not what professors expect to see in marketing papers. Irrespective of the marketing essay topics, the format of essay writing should always be followed. You must pay attention to the argumentation, clarity and coherence of writing, structure, flow of ideas, and many other essential elements.

A Preferable Citation Style

If you need to write a marketing plan essay or any similar task, choose APA format (America Psychological Association). If you want to know more about this style, please refer to the Purdue OWL website, where you can find information how to format the cover page, references, in-text citations, etc. Moreover, you can find how to format marketing papers in APA on the web (find sample papers in the online writing labs).

Topics for Marketing Writing

If your professor gave you a chance to select a topic for your college essays, do not hesitate to choose one from the list below:

  • Peculiarities of product brochures or handbooks.
  • Historical context of marketing.
  • The most popular marketing strategies.
  • Define the best-fit market for certain products or services.
  • Consumer decision-making and factors that influence clients’ behavior the most.
  • Analysis of company competitors.
  • The major influences of marketing.
  • Interdependence of marketing with other industries.

Key Terms

Web-based marketing. In your marketing essay, you will encounter this term very often. The Internet remains the most popular tool for marketing due to its very low costs and high efficiency rates. Web-based marketing remains one of the common day aspects, which can be seen in the form of informative articles about certain products or services, web promotions, discount offers, online videos, and ads. However, web-based marketing should focus on the needs and priorities of certain ages, which means that marketers should investigate the possible audience before launching any projects.

White papers. Students who have just joined their colleges and universities barely understand what white papers should include. This writing task pertains to marketing essays that discuss the benefits of production and selling of a specific product. Moreover, in white papers, writers can focus on a specific problem and present the best solution while justifying his/her opinion.