Marketing Assignment 1
“The most common mistakes companies make with global marketing”
(Harvard Business Review)
Instructions for Assignment
Section 1: Summary(ies)
2-3 paragraphs of Article 1
Please remember that I should be able to understand the article based on your summary only.
one summary for Article 1.
Section 2: Relevance/influence of the event(s)/article. After each summary,
Relevance and/or Influence (need at least 2-3 quality paragraphs): address how each event/company/article in each article can influence (or already influenced) international marketing in general (e.g., influence on the company in the article, consumers, competitors, marketing trends, etc.)
*You should address each relevance or influence for each summary.
This section requires your deeper understanding and application of the marketing concepts covered in class to the current event/article. Therefore, your deeper understanding of marketing concepts is critical for this assignment (Do not repeat the summary!).
Organization of Each Assignment
- Provide the title for each article and your name.
- The whole assignment should be at least 3-5 pages in length (double-spaced, Times New Roman, and 12-font only).
- Not following the instructions will lower your grade for this assignment.